Adding social media icons on business cards — and why social media is important for businesses | Small Business Ideas & Advice | Vistaprint Blog AU (2024)

June 5, 2024

Estimated reading time: 8 minutes

These days, just about everyone is on social media, from gaming grannies to foodies documenting their dining. For small businesses, that means you’ve got a direct line to a huge group of potential customers. All you have to do is give them an easy way to find you — by adding social media icons on your business cards.

Business cards are essential for a good first impression (imagine hand-writing your information for each new client instead of sharing a professionally designed business card!). And with over four billion social media users worldwide, including social media icons on business cards is a low-effort, high-reward way to let people know where to connect with you in real time.

With that in mind, this article has everything you need to know about adding social media icons to your business card designs — complete with how-tos, tips and insights.

Business card design by coric design

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How to add social media icons on your business card in 4 steps

1. Find and download the best social media icons for business cards
2. Crosscheck correct icon usage with official style guides
3. Figure out the best placement of social media icons
4. Add a call to action (optional)

How social media can help your business

• It can make your brand memorable
• It can increase your following and customer base
• It enriches customer relationships
• It can easily create a buzz

How to add social media icons on business cards

Although social media icons are third-party images (in other words, they are copyrighted images from an outside brand), you can definitely use social media icons on your own business card. Social media companies make allowances for their logo icons to be used on business cards, provided you are using the correct version of the icon and are following the brand’s guidelines.

Below are four easy steps to finding and adding social media icons to your business card.

Step 1: Find and download the best social media icons for business cards

When looking for social media logos for business cards, your first instinct may be to scour Google. But with thousands of results, you’ll have to filter through a lot of unusable icons to find what you need. In terms of image file formats, you’ll need an icon with a transparent background (PNG, EPS, etc.), a vector file (preferably) or a raster file in a large enough size (minimum 300dpi) to avoid pixelation and a colour scheme that matches the scheme of your business card.

Google is also full of watermarked images from third-party websites or social media icons custom-designed by other designers — either of which can land your business in hot water for copyright theft.

Google is also full of watermarked images from third-party websites or social media icons custom-designed by other designers—either of which can land your business in hot water for copyright theft.

Business card design by HYPdesign

Alternatively, you could source social media icons from websites like ICONFINDER, Freepik and Brandfetch as well. However, some customised assets need proper attribution to use for free — which is not very practical if you have a small space to work with — or have to be purchased for a fee.

So what’s your best option for where to find social media icons for business cards? Download the official social media icons or logo packs directly from the company’s website. They’re free to use, come in different formats and don’t breach copyright. Here are some links for the most commonly used social icons for business cards:

• Facebook logo for business cards
• X (formerly Twitter) logo for business cards
• Instagram logo for business cards
• TikTok logo for business cards
• YouTube logo for business cards
• Pinterest logo for business cards

Step 2: Crosscheck social media icon usage with official style guides

While you have free reign in the overall look of your business card, you may want to avoid modifying social media icons too substantially. Social media giants like Facebook, Instagram and TikTok have official style guides to protect their brands. Style guide

A screenshot of Instagram logo dos and don’ts via Meta

Here are some common social media icon or logo style guides for your reference:

• Facebook
• Instagram
• TikTok
• YouTube
• X (formerly Twitter)

Social media platforms have gone through several branding iterations over the years as well. Take Facebook, which has revamped its logo with a darker blue shade and a customised typeface for improved legibility.

Source: Logo refresh via Facebook

Often, the social media icon will differ from the official logo (usually, the icon is much more simplified), so be aware that the style guide rules will likewise differ for logo usage vs. icon usage. Be on the lookout for an icon-specific section in any brand style guide you’re researching.

Step 3: Figure out the best placement of social media icons

So, how should you display or show social media icons on your business cards?

While you want your social logos to be easily visible, it’s crucial to balance your design elements to make your business card design with social media icons visually appealing. Consider the visual hierarchy or prioritising certain information like your brand logo, name and job title by making them appear larger. In terms of hierarchy, social media shares priority with contact details like email address, phone number and website, though designers will often use spacing to separate the social media tags for emphasis.

In The Poke Story example pictured below, the designer has balanced the contact information on the right side of the business card. Even as the designer clearly separates the social media handles, all of the contact details are marked with blue icons, making it easier to identify them as a group.

Source: Business card design by Rose ❋

Depending on your design and the information on your business card, you can display the social media details on the front or back. The advantage of adding social media handles to the back of your business card is that (again) this creates emphasis by giving the icons their own designated space — if social media is a more primary contact for your business.

When adding your social media handles to your business card, make sure the text is large enough to read. Although we recommend a minimum of 8pt font, always print a sample business card to double-check for legibility before putting in a full order.

Source: Business card design by Jecakp

Alternatively, you can opt for a simple QR code that links to a social media reference landing page like Linktree. If you have a lot of active social media accounts, an external website that organises those links in one place will keep your business card design from being too cluttered.

The best way to learn different techniques for displaying social media icons on business cards is to take inspiration from some business card design trends.

Step 4: Add a call to action (optional)

A study done by Sprout Social shows that nine out of 10 consumers surveyed in the US and the UK made purchases from brands they follow on social media. So, you might want to give your customers a little nudge to do so with a call to action on your business cards like, ‘Follow us’, ‘Talk to us for more info’ or ‘Connect with us’.

Or you can add little messages that give clients a reason to find you on social media — for special offers, helpful content or updates on your latest products and services.

Source: Business card design by ivdsgn

How social media can help your business

So we’ve gone over the ‘how’ of adding social media logos on business cards — but maybe you’re wondering about the ‘why’. Whether you’re a small business owner wishing to be noticed or a large corporation maintaining its presence in the market, social media can extend your reach, build relationships with customers and more.

It can make your brand memorable

Building a lasting impression is crucial to businesses, yet not so easy to achieve. With so many options at people’s fingertips, you want to be the brand people think of first. Luckily, social media can do that.

By creating and sharing engaging content that resonates with your customers, your business is more likely to be remembered. Think behind-the-scenes content that gives a glimpse of your team, how your brand started or how your products are made. You can also upload user-generated content or posts made by your followers related to your brand to express gratitude. It’s an organic way to showcase everyday product users, too. These efforts humanise your business as it allows you to connect with your customers on a more personal level.

Source: Paint brand Edward Bulmer Paint introduces its founder via Instagram

Tips, life hacks and tutorials related to your products or services are also great ways to build your reputation, increase brand loyalty and keep customer satisfaction high. Over time, you can even become a brand authority or the go-to source for industry-related information.

It can increase your following and customer base

A highly accessible brand not only builds strong customer connections, but also expands possibilities for growth. Through social media, you can easily reach millions of users. And with strategic social media marketing, you can strengthen your presence to increase your following and convert them to buyers.

While it can be tempting to want to be visible everywhere, it pays to be on platforms where your target segment is most active. Your choice of socials also depends on what type of content your brand mostly shares. For example, if your business is in an industry that leverages visual content, like travel, fashion or beauty, then Instagram may be one of your best bets.

It enriches customer relationships

Speaking of increasing accessibility, social media allows for real-time conversations with your customers, too. They can ask questions about your brand, provide feedback and raise concerns about your products and services. On your side, as a business owner, social media becomes the gateway to better customer support as you can instantly flag issues and offer convenient resolutions in a jiffy! Finally, by monitoring social media conversations and feedback, you can gain nuggets of info to help create a positive, interactive and memorable brand experience, resulting in higher customer satisfaction.

It can easily create a buzz

Gone are the days when businesses relied solely on flyers, folded leaflets and word of mouth to let people know about sales, special events and other happenings. While those things are still important, a single post on social media can help you spread the word even further and faster.

Source: Illustration by Spoon Lancer via 99designs by Vista

New merchandise? Show off some pictures on Instagram. Year-end clearance? Drop the news on Facebook. You can even host giveaways, online contests or AMAs (Ask Me Anything) to pique their curiosity and encourage engagement. And let’s not forget the power of influencers. By tapping on-brand influencers your customers resonate with, you can widen your reach by engaging with their followers, too.

Adding social media icons to business cards is simple and effective

We hope we were able to shed light on the importance of having social media logos on business cards to boost your business. When done correctly, your business card can become a simple yet powerful tool to introduce your business, build connections and increase your market reach.