Joshua Doner on LinkedIn: Mountain Biking high in the sky on a tiny little ridge on a mountain would… (2024)

Just another title rolling out, this time with some interesting tech under the hood that we think will create a novel scan to redeem experience for Roblox Developers. All tools are open for anyone to build with and they are no cost at this time. Please reachout to me and beta test with us!

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Excited to see some of these seeds grow. Live Interactive Streaming on TikTok has tremendous potential; especially when in context with the latest Roblox eCommerce experiment with Walmart. We generated 120k interactions, 2k views all organically on our small startup TikTok account Game Crafters Guild. While streamers have been playing with these mechanics for some time, their integration into marketing hasn't been realized yet, and is one capability, that when combined with a number of efforts can bring brand partnerships closer to users in a less intrusive, more participatory way.Excited for the growth we are seeing at MVG this year, with a number of new clients in the works.

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Facial recognition is inevitable. This type of interaction is super convenient. I hate the pre flight check-in process, fumbling your passport, boarding pass, putting in all the same info while your luggage and kids are chaos.

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Excited to be playing around with the new Roblox Ads Manager and running campaigns with clients at MVG. This is the biggest opportunity for advertisers since the launch of Facebook ads in 2012. An overwhelming 99% of Gen Z consumers will choose to skip an advertisem*nt if given the option, and nearly two-thirds (63%) employ ad blockers to bypass online advertisem*nts.The native ads in Roblox are native to the experience and exist in places like billboards and ingame movie theatres. For brands with a Roblox Experience, Portal ads allow for traffic to your experience. As Roblox developers at MVG, the Ads allow for new models of monetization, ontop of the already booming ecosystem of UGC item/game pass type sales in Robux.

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I took leadership at MVG 6 months ago and have been heads down with the team working on new product development, rebuilding the sales funnel and bringing product placement in gaming via Helix to market in the Google/Apple App store.Our business is in great shape today, having been acquired by StoryFire 6 weeks ago, we have been working with some really awesome new brand clients that I am excited to announce this year and the 0 to 1 experience in Helix/Valor works great and we are launching V2 imminently. People think business and entrepreneurship are like the monopoly man running around with money in their pockets, while in reality it is sometimes pain, a lot of passion and hard work with a talented team of people I have a lot of respect for. Want to thank everyone we are working with today and the MVG team past/present for helping make it all possible! Love you all ❤️ Checkout the revamped MVG here: https://lnkd.in/g_DyxfkCOur work: https://lnkd.in/g865uesK

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We are cooking at MVG, the V2 versions of our new Product Placement and scanning tech are live with getvalor.gg, adding billboards to our developer SDK's give developers the ability to place products, put up billboards and have players scan those with their phones and get value from brands. I demo'd V1 of Valor/Helix here in December: https://lnkd.in/e5NR2ghR

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What fascinates me most about the consumer behaviors in Roblox, is that people have been recreating reality using the UGC tools in Roblox, for millions of other players to experience. Growing up gaming, my strongest brand affinity was not via seeing an advertisem*nt on TV, but was seeing brands I loved in Tony Hawks, NHL and other games like GTA. They created the vibe of something familiar but in an unfamiliar digital environment. I think that line today, is even more blurred with this current generation. To them, they don't understand why there isn't a bank branch, or fast food restaurant or merch from brands they see in real life, reflected in Roblox. It often feels like Facebook in 2007 in some ways, before business pages were common place. Roblox is pouring in billions of dollars into competing not as a gaming platform, but as a massive eCommerce play "More physical items will be sold through Roblox, then digital items within 5 years". My partners Julio "Julez" Gonzalez and Matt Zanardo live and breath this stuff, we are fascinated with it and have the opportunity to make a living through MVG experimenting with clients in this exciting, emerging digital economy.

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NFT's DID change art and media as we know it, and I played my role at the very beginning of this internet revolution and did very well by it. Here is a small clip of the coming movie that covers the humble beginnings of CryptoPunks, the NFT revolution that sparked a mania on the internet during COVID. The story of Matt and John, both pioneers on Android and mobile, hacking together a primitive smart contract, marketplace and generative art aesthetic as ionic as the biggest artists to have ever lived.In many ways, we are still just beginning, and the NFT concept, standards and technologies being developed today, will continue to define digital media and finance on the internet forever.Enjoy!

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In working with brand clients getting onto Roblox, Fortnite and other UGC platforms like TikTok, the biggest thing we've learned is that building with the community is critical to engaging authentically with GenZ. Thus, at MVG we are launching GCG. A UGC Publishing brand, focused on launching our titles, our creator titles and our client titles across Roblox, Fortnite, TikTok and new platforms that pop up this year. Our commitment to our clients, is we will help you enter this space authentically and find a connection with the right audience that makes sense for the stories you want to craft.Follow our journey creatively on TikTok: https://lnkd.in/g28NJj9H

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