Mailgun Pricing (2024 Guide) (2024)

Created by Rackspace in 2010, Mailgun is an email service that’s designed for developers and businesses. It focuses on email delivery and scalability through a powerful email validation tool. The tool can send bulk email lists to make sure that every included email address is valid. In addition to an email validation tool, Mailgun offers a wide range of features, including email tracking and analytics, email APIs, log retention, send time optimization, and more.

Mailgun has a free trial plus three pricing plans for developers and businesses looking for a comprehensive email service that allows them to send bulk emails. The right plan will depend on your budget, the number of emails you typically send per month and the features that are most important to you. In the chart below, you’ll find a brief overview of each plan.

Mailgun Tiered Features and Plans

Foundation

Price: $35 per month
Best for: This plan is a solid choice for startups and newer businesses that send up to 50,000 emails per month.

Foundation, Mailgun’s entry-level plan includes up to 50,000 emails per month. You can send extra emails and have them verified via the email verification tool for $1 per 1,000 emails and $1.20 per 100 verifications. However, you won’t be able to optimize your send times, monitor your reputation and take advantage of live phone and chat support. If you have a startup or newer business looking for an affordable yet robust plan, Foundation is likely your best bet.

Scale

Price: $90 per month
Best for: Hence its name, Scale is best for businesses who would like to scale and send up to 100,000 emails per month.

Scale is Mailgun’s mid-level plan and comes with up to $10,000 emails per month. Extra emails and verifications are available for 80 cents per 1,000 emails and $1.20 per 100 verifications. While you can enjoy advanced features, such as SAML SSO and dedicated IP pools, you’ll miss out on subaccounts, early access to new features and dedicated, managed support. Scale is worth exploring if you have plans to scale your business.

Enterprise

Price: Custom pricing
Best for: Enterprise is a great option if you’re a larger business with extensive email needs and prefer to customize a plan.

Enterprise is Mailgun’s top-tier plan and offers custom volumes on email and validations. It also includes Rapid Fire SLAs, which can deliver up to 15 million messages within the first five minutes they’re sent. Other noteworthy features include comprehensive onboarding and personalized, managed support. If you’re a larger business with very substantial email needs, a customized Enterprise plan is the way to go.

Which Plan Should You Choose?

The ideal Mailgun plan will depend on your particular email needs and goals. Trial is for you if you’d like to test out the service for 30 days for free before you invest in it. If you’re a startup or smaller business that sends emails on a regular basis, Foundation is a good idea, especially if you’re on a budget.

Scale makes more sense if you’re in the scaling stage and ready to grow your venture through emails. If you’re a larger business with a higher marketing budget and in search of a custom email solution with no shortage of advanced features, Enterprise is likely the best option.

If you’re interested in Mailgun but looking for ways to save money on the service, here are some discount options to explore.

Pay-As-You-Go (PAYG) Billing

With Mailgun’s PAYG billing model via its flex plans, you don’t have to commit to a subscription. Instead, you’ll be able to only pay for the message you send each month. If you opt for this flexible option, Mailgun will charge you $1 per thousand messages sent per month.

Promo Codes

Now and then, Mailgun offers promo codes that will help you save money on your subscription. You can find these promo codes on the sites of Mailgun affiliates. Keep in mind that in most cases, these promo codes may only be applied if you’re a new Mailgun customer. They won’t be useful if you already use the platform.

Mailgun is a developer-focused tool that may be an excellent option if you send marketing and transactional emails. However, it can be expensive, especially if you have basic email needs and don’t need all the bells and whistles. There are similar email platforms that may be more cost-effective, depending on your goals. Here’s a breakdown of a few of Mailgun’s competitors:

Mailgun vs. Mailchimp

While Mailgun only offers a 30-day free trial, Mailchimp has a free plan. With the free plan, you can send up to 1,000 emails per month, enjoy access to a select amount of prebuilt templates and receive email for 30 days. Mailchimp may be a better option if you don’t send many emails per month and prefer a free platform or beginner-friendly subscription.

Mailgun vs. Constant Contact

Constant Contact’s free trial is for 60 days as opposed to Mailgun’s 30-day trial. Plus, its plans are less expensive and range from $12 per month to $80 per month, based on the number of contacts you have. However, Constant Contact lacks send time optimization, dedicated IP pools and other more advanced features that might be important to you.

How Long Is the Free Trial?

Mailgun offers a 30-day free trial so you can test the platform and determine if it’s right for your business. Once the 30 days is up, the service will upgrade you to the Foundation plan or the plan of your choice automatically, unless you cancel.

What’s Included In (and Missing From) the Trial?

With the free trial, you can use it to send up to 50,000 emails in 30 days. The plan also includes five days of log retention to help you easily troubleshoot issues. 24/7 ticket support is included as well to provide you with the support you need at any time of the day.

Can You Extend a Trial?

No, the free trial is limited to 30 days. You’ll need to decide whether you’d like to invest in a paid membership within that time frame.

Overage Fees for Emails

Mailgun allows you to send a specific number of emails per month, depending on your plan. If you exceed the limit, overage fees, which range from 80 cents to $1 per 1,000 emails.

Overage Fees for Email Verifications

The Mailgun plan you select will verify a specific number of emails per month. You’ll be on the hook for overage fees if you go over that amount. Overage fees for email verifications are $1.20 per 120 verifications.