Asana Pricing 2024: Plans, Hidden Fees & Cheaper Alternatives (2024)

Asana Pricing Plan Breakdown

Read on to see how the project management costs you’ll incur with different Asana plans compare, and to find out which teams they’re best for. here’s a whistlestop tour of the four pricing plans on offer from Asana:

  • Free Plan: ($0 – and no hidden fees)
  • Asana Basic: $10.99/user/month when billed annually ($131.88/user/year)
  • Asana Premium: $24.99/user/month when billed annually, ($299.98/user/year)
  • Asana Enterprise: No public pricing on either

Asana Basic pricing

Asana’s free tier is the absolute basic service the company provides. It supports the ability to make tasks and to view them in a list view, Kanban board view (pictured below), or a calendar. You can also name assignees and due dates, and collaborate with up to 15 other team members.

This is a good solution for individual freelancers or very small teams that don’t require task dependencies and milestones. Asana Basic does have an upper limit of 15 members per team, but at that point, projects will start to get too complicated to go without a timeline or other key features such as task dependencies and milestones.

Unlike, Asana includes its full range of integrations on all of its plans, which helped it to a 4.7/5 score for integrations overall. Asana integrates with over 25 marketing tools, 18 finance apps (like Quickbooks), and more than 50 communication integrations (including Zoom). The last one in particular makes up for the fact that Asana doesn’t provide a team instant messenger.

Who should use Asana Basic? Freelancers or small teams with simple task management needs.

Asana Pricing 2024: Plans, Hidden Fees & Cheaper Alternatives (1)

Managing tasks in Asana. Image:’s testing process.

Asana Starter pricing

Asana Premium pricing starts at $10.99 per user per month billed annually, or $13.49 per user billed monthly.

This tier adds the timeline, task dependencies, and milestones, all of which are important features for teams above 15.

Premium’s task dependencies help teams to coordinate tasks that need to be completed in a specific order. Meanwhile, Milestones help everyone understand what they’re working towards, and provide periodic intervals for managers to see that the project is on track. Elsewhere, the Timeline view offers a visual look at the entire project workflow, which aids in coordination among team members.

Other features include custom fields, advanced search and reporting, a form builder (pictured below), private teams and projects, and premium content from the company’s training materials. You’ll also have access to project templates relevant to seven organizational departments (e.g. HR, sales, design) – although this is available on the free plan too.

Who should use Asana Starter? Smaller teams with complex workflows.

Asana Advanced pricing

If even more features are required for a larger team, it’s time to look at Asana Advanced (previously Asana Business). This tier costs $24.99 per user, per month when billed annually, while for a month-to-month charge, you’re looking at $30.49 per user.

The Advanced plan is ideal for larger teams that need more coordination than is possible with Asana Premium. Asana’s Portfolio view displays all team projects and their current states of progress, while Workload shows the responsibilities of each team member and whether or not they have too many tasks on their plate.

Asana Advanced also adds forms, proofing, the ability to lock custom fields, and custom and pre-built automation.

Who should use Asana Advanced? Mid-size teams with advanced project management needs.

Asana Pricing 2024: Plans, Hidden Fees & Cheaper Alternatives (2)

Asana’s automation builder. Image:’s testing process.

Asana Enterprise pricing

As is the industry standard for Enterprise plans, Asana Advanced has no public pricing. This tier is geared towards large organizations and requires a call to the sales department.

Should your business be suitable for an Enterprise plan, you’ll find features that large organizations need, such as Security Assertion Markup Language (SAML) for managing single sign-on. There is also user provision and de-provisioning, which allows the IT department to decide who can and cannot use the company’s Asana subscription.

Enterprise also supports data export and deletion, custom branding, and priority support. Teams can also block third-party integrations so that their projects are not used with unauthorized software or apps.

Asana Enterprise also makes it easier to build automations and boasts a 99.9% uptime promise – and it’s the only Asana plan with 24/7 live support provided.

Who should use Asana Enterprise?Large companies seeking greater security and admin controls.

Asana Pricing 2024: Plans, Hidden Fees & Cheaper Alternatives (3)

Want to improve productivity at your business?

Learn more about project management software to start today

Click Here

Which Asana Pricing Plan Should I Choose?

If you’re set on Asana, it’s crucial you choose the best plan for your business specifically.

Basic is the best choice for individuals and freelancers looking to better organize their projects, particularly because not all project managementoffers a free plan. Once you start adding complexity, such as large teams working on dependent tasks, it’s time to start looking up the chain.

Most small and mid-sized teams will find that Premium is more than enough. Managers won’t have access to Portfolios, which lets them examine the progress of multiple projects at once, but will be able to use key features for team coordination, such as dependencies and milestones.

The Advanced tier is for larger companies or organizations that urgently need the Portfolios feature in order to properly track everything. Forms and proofing are also key features that bigger companies will appreciate, while the new Workload feature is an excellent complement to Portfolios.

As the name suggests, Enterprise is for enterprises or any other massive organization that needs greater control over Asana in order to manage its users.

Asana Cost Per User

Like most business software, Asana charges on a per-user (also known as a “per-seat”) basis. While this can sometimes mean a higher cost compared to flat fees, it allows companies to scale their service fairly between smaller teams and larger corporations.

To get the best price, however, you have to pay on a yearly basis. Our fictional team of five looking for the Premium tier would pay $659.40for one year, in one lump sum. If they didn’t want to make that commitment right away, they could pay the month-to-month fee of $13.49 per user, bringing the monthly total to $67.45. This would raise the annual cost to $809.40– an increase of almost $160 over the annual one-time charge.

Now for the Advanced Plan.If you’re paying annually for five people, you’ll pay $1499.40, whereas month-by-month you’ll pay $1829.40. There’s no public pricing for the Enterprise plan, so you’ll have to contact Asana’s sales team if you want to know exactly what you’ll pay.

In our opinion, the more costly month-to-month fee is better for teams that need project management short term, or that need more time for testing beyond Asana’s 30-day free trial.

Does Asana Have a Free Plan?

Yes. As we’ve discussed already, Asana has a free plan, called Asana Basic. However, as with most free plans, it’s a pretty limited software solution and won’t be expansive enough for businesses who want useful, granular insights into their project delivery.

Asana’s free plan is markedly more limited than free plans offered Zoho Projects. Zoho Projects has a better range of tools for managing tasks on its free plan than Asana, like a Gantt chart and a task dependency function.

Asana Features

Asana is one of the top choices for project management software, scoring 4.5/5 overall. It offers a good set of features – particularly when it comes to displaying project data – helping it to a 4.1/5 score for workflow creation and a 4.8/5 score for data visualization.

We gave Asana a strong score of 4.3/5 for task management because the software gives you multiple ways to view a project’s progress (including Gantt charts, a Kanban board, and a spreadsheet-style view) and lets you switch between each board seamlessly.

Asana’s modern web design is easy to navigate and understand while having the features you need to manage complex projects, which helped the provider achieve a usability score of 4.2/5. Katie, an SEO Campaigns Executive who uses Asana on a daily basis, told that Asana had a positive impact on her organization and workday.

“We’ve got an Individual Tasks project that allows us to see what everyone is working on” Katie explained, “so it’s easy to keep track of the team’s work. Different views for projects are also really helpful – especially using the board view for our campaigns.”

Asana Pricing 2024: Plans, Hidden Fees & Cheaper Alternatives (4)

Asana’s data visualization tools.

Asana has a raft of data visualization tools (although none are available on the free plan). Due to their versatility and usability, we gave Asana’s data visualization tools a perfect score of 4.8/5 – one of the highest scores awarded for this assessment area. There are over 6 prest chart types and a custom chart builder that will let you utilize project data from your custom fields.

Asana also scores well for security (4.4/5), with the Premium, Business, and Enterprise plan, providing multiple verification and authentication methods (2FA, single sign-on, Google authentication) for team members to use, as well as a way to manage user permissions. Customer support is another strong area, with Asana scoring 4.5/5. Onboarding assistance is included on the Enterprise plan, while all plans have email and live chat support (including Asana’s free plan).

Asana Test Summary (2024)

Asana was definitely one of the easier-to-use project management software tools on test – the interface is very similar to Teamwork and Wrike’s. Although it’s easy to use in the sense that you don’t often need to go digging through too many menus to find what you want and you can edit most stuff on your boards and tables just by clicking on it, I found the interface a little cramped compared to the likes of, which provides a much more minimalistic layout.

Although Asana’s rule-based automation builder impressed me in 2022, I actually found’s text-based version a lot simpler to use, and easier to work out, which is part of the reason why Asana’s workflow creation score decreased slightly, from 4.3 to 4.1/5. However, I did like Asana’s dashboard – which populated itself with my project data automatically.

Overall, I wouldn’t say it’s a software tool that will take you too long to get to grips with, even if you’re not experienced with project management software. I’d say it’s certainly a lot more straightforward than Jira, Smartsheet, and Zoho Projects.

Asana Pricing 2024: Plans, Hidden Fees & Cheaper Alternatives (5)

Aaron Drapkin Lead Writer & Project Management Software Specialist

Asana Alternatives

We know that Asana isn’t for everyone, and that’s ok! There are tons of other top project management software providers to choose from.

Asana vs is also a better option than Asana, and is actually our top-rated project management software overall for 2024, scoring higher than the 10 other major providers we’ve tested, including Asana.

During our review of, we awarded it a better task management score (4.5/5) than Asana (4.3/5) and found the product easier to use too (4.5/5 vs 4.2/5). cleverly utilizes white space and a minimalist design, and feels a little less cluttered than Asana’s interface.

What’s more, has a better set of collaboration features than Asana, such as an online whiteboard, although Asana’s free plan limit of 15 trumps’s free plan offering, which has a restrictive 2-user limit.

Asana vs ClickUp

In our last round of testing, we found ClickUp’s pricing plans to be better value for money than Asana’s, and ClickUp (4.5/5) scores the same overall as Asana (4.5/5) too.

ClickUp offers live chat support on all of its plans, including its first paid plan, whereas Asana doesn’t provide this on any of its plans. ClickUp also has a much more fully-featured free plan than Asana, with custom automation, custom fields, and no user limit.

What’s more, ClickUp has just released ClickUp 3.0, its new and improved platform, which includes an AI assistant to help you with info summarizing, task description generation, and various other tasks. Find out more in our recently published ClickUp 3.0 review.

Asana vs Teamwork

Teamwork – scoring 4.3/5 for ease of use compared to Asana’s 4.2/5 – and although it doesn’t have a free plan, you’ll find it a slightly more intuitive program with a better setup process.

“I thought the onboarding was really fantastic – I liked how it kind of kept you in line,” says Natasha Willet,’s insights manager and participant in our project management software testing series. “It kind of not only asks all the right questions, but it sets you up for success quite early on”.

Asana Hidden Costs and Discounts

Some project management software tools only offer specific features if you pay extra – for example, Smartsheet only offers phone support on some plans for an additional fee, and ClickUp’s AI assistant is available as an add-on for $5 per workspace per month.

As far as project management software goes, Asana has relatively few hidden costs and fees. For example, time-tracking is technically available on Asana’s free plan, but only if you use a time-tracking integration – and some of the time-tracking integrations on the Asana app store, such as HourStack and WebWork Time, have paid plans. So, make sure you review closely the features available on each plan.

In terms of discounts, Asana says on its FAQs page that the provider “is happy to offer eligible nonprofit organizations a discount on an Asana Premium or Asana Business annual plan.”

What’s New in Asana in 2024?

Asana started the new year with a bang, rolling out a range of exciting application updates already in 2024. A great update for teams that want to cut down on confusion is the comment-only Gantt view, which allows project members to view and comment in the Gantt view without deleting or adding new tasks.

There’s also a new way to group tasks across the list and board views which is being added into the software this January. End-user application insights, on the other hand – which can now be found in the admin console – will help you keep track of how the apps you’ve integrated with Asana are being used across your team. While we’re on integrated apps, Asana has also rolled out a Gmail update that can “sync future email replies to tasks in Asana” in 2024.

There were also a couple of updates worth mentioning that were made right during December of last year. For example, there are now “expanded charts” available in the dashboard area, which will let you display data in a larger view. You’ll also be able to use Asana’s automation feature to set task titles and descriptions.

Can I Switch from Other Software to Asana?

In most cases, yes. Asana is one of the most widely used project management platforms in the world, with more than 100,000 paying organizations – so a whole host of other popular programs already integrate with Asana.

This actually includes a lot of rival project management software apps, such as, Jira, and ClickUp. So, even if you’re already set up with project management software, migrating your data probably won’t take too long at all. You can also connect to other apps via Zapier, which has a large collection of Asana integrations such as Google Calendar, Slack and Airtable.

What’s more, Asana has an extensive guide designed to walk users through the process of migrating data from other tools, apps, and platforms to their Asana workspace.

About Our Research

At, we conduct extensive research into the products, software, and services we review and write about. This includes preliminary market research, group-based user testing, and speaking to businesses about the challenges they face.

For project management software, we decided to focus on six core areas: Ease of use, security, functionality, integrations, pricing/value for money, and customer support. We broke “Functionality” down further into four sub-areas: data visualization, task management, workflow creation, and collaboration.

Although we have commercial partnerships with some of the providers we review, our research and testing allow us to stay editorially independent.’s product rankings and head-to-head verdicts are based solely on our research.

Asana Pricing 2024: Plans, Hidden Fees & Cheaper Alternatives (2024)


Asana Pricing 2024: Plans, Hidden Fees & Cheaper Alternatives? ›

Cost of Asana

Asana is free to use for up to 10 people. If you want to use paid features in a workspace or team, or you want to gain admin capabilities in your organization along with increased member limits, you have the option to upgrade. Pricing information can be found on our pricing page.

Does Asana no longer have a free version? ›

Cost of Asana

Asana is free to use for up to 10 people. If you want to use paid features in a workspace or team, or you want to gain admin capabilities in your organization along with increased member limits, you have the option to upgrade. Pricing information can be found on our pricing page.

Why is Asana so expensive? ›

Asana is very clear about the value they give. In fact, the pricing page tells you that the only difference between the paid and free versions is that "premium plans allow you to coordinate with more team members, as well as the features listed in the table above. All other user features are exactly the same."

Is Asana worth paying for? ›

This is really helpful in terms of resource planning and ultimately helps boost efficiencies. Overall, the price point of $24.99 is justifiable for larger teams. As long as you're taking advantage of the advanced features, Asana Advanced is worth it.

How much does Asana cost per month? ›

Asana Starter costs $10.99 per user per month when billed annually and $13.49 per user per month when billed monthly. The price of Asana Advanced is $24.99 per user per month when billed annually and $30.49 when billed monthly. We do not offer Asana subscriptions for 1-user plans.

Can I use Asana for free forever? ›

Asana Pricing FAQs

You can use Asana's free plan for as long as you like. There's no time limit like there is with a free trial, and as long as you don't need advanced features or more than 15 users on the platform, you'll be set forever.

How do I go back to free version of Asana? ›

How to downgrade to Asana Personal, our free tier
  1. From the Billing tab on your admin console select Cancel plan/trial or Edit plan.
  2. Contact our Support team at any time if you are having any issues with canceling your plan, editing your plan, or switching back to Asana Personal.

Is anything better than Asana? ›


Airtable is another great project management tool and one of our most popular Asana alternatives. As it's name suggests, Airtable helps you organize and plan tasks in a customizable table format. Tasks can be stacked by priority, deadline, assignee, department, and more.

What is the difference between free and premium Asana? ›

Asana's Premium plan is $10.99 per user per month when billed annually or $13.49 per user per month if billed monthly. In addition to everything in the free version, the Premium plan includes a Workflow Builder to create automatic processes to coordinate with teams.

Why did Asana drop so much? ›

Shares of work management software maker Asana (NYSE: ASAN) fell 11.1% in the morning session after the company reported fourth-quarter results and provided underwhelming guidance, with revenue projections for the next quarter and the full year in line with expectations.

Who owns Asana? ›

Asana, Inc. was founded in 2008 by Dustin Moskovitz and Justin Rosenstein. The product launched commercially in April 2012. In September 2020, the company was valued at $5.5 billion following its direct listing.

Which is better, Asana or Trello? ›

Asana has more task management options than Trello

Trello is better suited to projects that consist of similar types of tasks that progress the same way. On the other hand, Asana is a better solution if your team has more complex projects that are not very similar to each other.

Is Asana making money? ›

For the first quarter of fiscal 2025, Asana expects: Revenues of $168.0 million to $169.0 million , representing year over year growth of 10% to 11%. Non-GAAP operating loss of $23.0 million to $21.0 million , with 13.7% to 12.4% operating loss margin.

Is Asana free for lifetime? ›

Is Asana free for a lifetime? Asana has a free plan that has limited features and it's not free forever, there are premium options.

What does the Asana personal plan include? ›

Asana's Personal plan is free for up to 10 users, making it a strong choice for individuals and small teams. Its features include: Unlimited tasks, projects, messages, and activity logs. Basic views (List, Board, Calendar)

How to downgrade to free Asana? ›

Downgrade to Asana Personal or change plan size

To change or cancel your paid plan: Click your profile photo from the right of the top bar and select Admin console. Navigate to the Billing tab. From the Billing tab, select Cancel Plan/Trial or Edit plan.

Is there a limit on Asana free version? ›

15 users

Can I still use Asana after free trial? ›

When your trial ends, all paid features, such as Custom Fields and Rules, will be hidden. Your tasks will remain, but any paid features will be removed. Should you choose to re-upgrade in the future. They features and the information behind them will be unlocked.

How do I continue using Asana for free? ›

On this page you will be able to continue with the free plan. If it is still how it used to be then above the paid options that are highlighted there should be a small text on the top or bottom where it says something such as proceed with the free / basic plan. That should solve the problem you are facing.

What is available in the free version of Asana? ›

With the Asana free version you have: Unlimited project and task creation. Unlimited file storage within the projects and tasks themselves (100mb per file). Unlimited commenting on all tasks and the ability to assign due dates and assignees to tasks.

Top Articles
Latest Posts
Article information

Author: Rubie Ullrich

Last Updated:

Views: 5783

Rating: 4.1 / 5 (72 voted)

Reviews: 87% of readers found this page helpful

Author information

Name: Rubie Ullrich

Birthday: 1998-02-02

Address: 743 Stoltenberg Center, Genovevaville, NJ 59925-3119

Phone: +2202978377583

Job: Administration Engineer

Hobby: Surfing, Sailing, Listening to music, Web surfing, Kitesurfing, Geocaching, Backpacking

Introduction: My name is Rubie Ullrich, I am a enthusiastic, perfect, tender, vivacious, talented, famous, delightful person who loves writing and wants to share my knowledge and understanding with you.